Olympic National Park is nearly impossible to see in its entirety without having to book multiple accommodations. Sitka is a hotel chain that aims to make this experience as easy as possible so visitors can focus on their adventure. Ideal for solo travelers and inexperienced campers, it offers multiple locations near the most popular sites in the park, all connected by a complementary shuttle, along with camping gear rentals. The branding is guided by the environment of the park, incorporating typography inspired by hiking signage and a Pacific Northwest color palette. It also focuses heavily on imagery of the landscape, reinforcing the idea of uninhibited exploration.